Bay-Fit : Carey Rockland

Web & Branding: Bay-Fit 2.0

After a series of postcard and promotional campaigns, Bay-Fit had me redesign their website. I took the vector graphic “Hero” campaign and expanded it to include other target market promotions, seasonal discounts, and a new web design theme. Had a lot of creative control and familiarity with the program which helped shape the overall tone:[…]

Super Hero Workouts

Print Design: Promotional Cards for BayFit

Assisting in marketing campaign development for BayFit which is a fitness program based out of Bay Jiu-Jitsu. Came up with a promotional spring sales campaign, superhero direction on graphic. Pop appeal, strong female presence, with brand colors. Part II: I was asked to do some target marketing for Gay Pride, something fun, campy, sexy and[…]