After a series of postcard and promotional campaigns, Bay-Fit had me redesign their website. I took the vector graphic “Hero” campaign and expanded it to include other target market promotions, seasonal discounts, and a new web design theme. Had a lot of creative control and familiarity with the program which helped shape the overall tone: Read more about Web & Branding: Bay-Fit 2.0[…]
Assisting in marketing campaign development for BayFit which is a fitness program based out of Bay Jiu-Jitsu. Came up with a promotional spring sales campaign, superhero direction on graphic. Pop appeal, strong female presence, with brand colors. Part II: I was asked to do some target marketing for Gay Pride, something fun, campy, sexy and Read more about Print Design: Promotional Cards for BayFit[…]
BioGrip Inc. launched their second line of products, The Core Activation Gloves and needed a new look for their site and branding on a day notice. I redesigned the complete site and came up with more modern graphics inspired by other top of the line fitness device sites.
The Red Umbrella Project has had a prolific year and I am honored to be a part of the team. They decided to take their Red Umbrella Diaries to the next level with a major documentary. They kindly asked me to help redesign the projects logo, web site, as well as a slew of promotional Read more about Branding, Print & Web: The Red Umbrella Project[…]
The Red Umbrella Project asked me to help them rebrand their literary journal, Prose & Lore. I created a new logo and redesigned the covers of the first two issues based on their concept of an abstracted, mosaic of the authors’ faces.
After the Media Guide print design project, the Red Umbrella Project contacted me about assisting in the redesign and art concept direction for the home page of their web site. They are using WordPress and wanted to utilize more up to date functionality of this platform. I worked with their team and developer, coming up Read more about Web Design: Red Umbrella Project Home Page Revamp[…]
The very talented photographer, Cody T Williams ask me for a little help on a new logo design. He had already chosen a color and font he like and wanted a graphical symbol to go along. I drafted up photo cube and monogram inspired versions and a squirrel one for fun, but he ultimately went Read more about Branding: Logo Design for Cody T Williams Photography[…]
I finished up 2011 with some website redesign and minor rebranding for BioGrip Inc.’s e3 Grips. I helped them open an online store (3dCart) which was integrated into their new WordPress-based website. I had the product reshot by Cody T. Williams and created seasonal sales campaigns in conjunction with new online store functionality (discounts,, free Read more about Web & Branding: e3 Grip by Biogrip Inc.[…]