Assisting in marketing campaign development for BayFit which is a fitness program based out of Bay Jiu-Jitsu. Came up with a promotional spring sales campaign, superhero direction on graphic. Pop appeal, strong female presence, with brand colors. Part II: I was asked to do some target marketing for Gay Pride, something fun, campy, sexy and Read more about Print Design: Promotional Cards for BayFit[…]
The Red Umbrella Project has had a prolific year and I am honored to be a part of the team. They decided to take their Red Umbrella Diaries to the next level with a major documentary. They kindly asked me to help redesign the projects logo, web site, as well as a slew of promotional Read more about Branding, Print & Web: The Red Umbrella Project[…]
The Red Umbrella Project asked me to help them rebrand their literary journal, Prose & Lore. I created a new logo and redesigned the covers of the first two issues based on their concept of an abstracted, mosaic of the authors’ faces.
My dear friend and photographer Cody T. Williams is having an art show! He asked me for some assistance in whipping up a postcard announcing his show which is tomorrow. I used the logo I designed for him along with his designated brand colors and font for something clean and simple that prioritized the quality Read more about Print Design: Make Portraits Art Show[…]
I recently worked with the Red Umbrella Project to help design and layout their upcoming Media Tactics Guide, a 37 page guide used in their Media and Advocacy Program. I took inspiration for the cover design and pages from ActUp, Barbera Kruger and the Obey Andre the Giant campaigns. I wanted something dynamic, call to Read more about Print Design: “Speak Up!: Media Tactics Guide[…]
On occasion, I assist with print collateral design work for RayKo Photo Center. Here are a few samples of postcards (fronts) I have created for some of their gallery shows, call for entries and discount promotions. I joined the staff of RayKo in 2011 as their new web management and marketing person. I have worked Read more about Print: RayKo Photo Center Postcards[…]
I worked for the famed Good Vibrations, adult retail boutique, from 2003-2008. In that time, the company shifted from a worker-owned coop to a corporation purchased buy a larger retailer. During that time, we saw a dramatic shift in the brand presentation. I was hired as the new catalog designer and product photographer to help Read more about Photography & Print: Good Vibrations Catalogs[…]
I created the original cards and website art direction for SF Herbalist in 2007. In 2010, I was asked to redesign the cards. SF Herbalist is a Western Herbalism and holistic health practice with a focus on using local, indigenous plants. I chose the California Poppy as a key image for this redesign integrating the Read more about Print Design: SF Herbalist Business Cards[…]