I truly enjoy the process of working from the ground up on things! Working for Four Elements Fitness has allowed me to craft everything from their business cards, logo, flyers, website, web graphics, door and street signs and more! It has been and continues to be a very large project where I can use not only my digital marketing and branding skills, but quite literally have gotten my hands wet with ink and paint making handmade signs and wall logos. This has by far been my largest project and continues to grow! The challenges of having a brick and mortar store as well as a strong digital footprint are both exciting and unexpected. Seeing web design traverse across the digital plain into the world physical merchandise, signage and print collateral allows me to experience the design process 100% of the way. I continue to work as their head of branding, marketing and design.