Persist Health Project is a sister organization of the Red Umbrella Project, a long time client of mine both of which do work making the world a better place. Persist asked me to help with some rebranding on an incremental scale, which is how I like to do it! Sometimes people eyes are bigger than their stomachs and ambitions can quickly lap budgets on bigger design projects and rebrands. I like to work with smaller clients who have budget constraints, working project by project to get to those big rebranded dreams. The brand is built over time and while staying within the limits set forth. It’s both challenging and fun with excellent results!