Web & Branding: Bay-Fit 2.0

Bay-Fit : Carey Rockland

After a series of postcard and promotional campaigns, Bay-Fit had me redesign their website. I took the vector graphic “Hero” campaign and expanded it to include other target market promotions, seasonal discounts, and a new web design theme. Had a lot of creative control and familiarity with the program which helped shape the overall tone: Fun, cheeky, and edgy.

I was also able to streamline the web redesign to align itself better with Bay-Fit’s sister program’s pre-existing site, BayJiuJitsu.com, using some of the subtle background elements in Bay-Fit’s new site.

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