Experience
Chani Nicholas Inc. (CHANI app)
DIRECTOR OF SALES, FORMER DIRECTOR OF UX/CX Doubled online monthly revenue over 2 quarters through strategic planning and KPI-based reporting. Expedited the Android MVP product release by 6 months due to the user data insights model I built. Developed customer win-back promotional processes to improve high growth campaign retention by 50% in conversion months 2 and 3. Generated an offer code cohort lifecycle analysis program to combat churn spikes being used internally by Apple App Store in their best-practices guidelines. Created an international pricing adjustment strategy that doubled market growth. Reduced ticket volume by 50% through managing user data requests (RDS/PostgreSQL) and CX technical infrastructure. Increased annual subscription sales by 11% over 2 months by producing an automated campaign funnel.
BenchK12, 2020 - 2021
SVP, PRODUCT & COFOUNDER. Built architecture and data map for demo MVP interoperable with Ed-Fi data standard. Assessed highest value technical features for product roadmap based on key pilot partners RFP requirements. Featured speaker on distributed ledger technology in K12 education at 2021 Boston Blockchain Week. Finished in top 10% of companies enrolled in YCombinator’s StartUp School, and was an AWS EdStart member.
Olivia Travel, 2019 - 2021
WEB DEVELOPER. Lead rebrand and launch of new web presence with CRM and e-commerce integrations. Reduced technical complexities and managed communication between external developers and cross-functional stakeholders ensuring integrity of their vision was upheld. Built Azure based product launch system and forecasting protocols to improve timeline efficiency by 50%.
Pink & White Productions Inc., 2005 - 2021
PRINCIPLE COOWNER. Established institutional and products branding. Built and onboarded core engineers, talent, and marketing teams. Provided GTM technical product management for Video on Demand platform, which became the company’s largest revenue generating product line and winner of numberous industry awards (XBiz Alternative Site of the Year 2014 and 2016, AVN nominated).